Asset Management is the practice of increasing one's total wealth by making and maintaining investments that have the potential to grow in value. The goal of such practice is to maximise the value of an investment portfolio over time while maintaining an acceptable level of risk. Asset Management is usually available at a financial firm such as an investment bank to cater to individuals and families of high net worth, governmental entities, corporations, and other institutions.

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Asset Management as a service is beneficial to both individual and institutional investors by keeping track of all cash flows, budgets, goals, and other details of the client, such as balance sheets, and managing them at the client's full trading authority. In addition, Asset Management firms can offer private banking services to individual clients, giving them tailored advice on retail banking products, such as mortgages and loans.